Anjula, could I please raise some points raised by Visa Europe about implementing VbV (3D).
Quoting Visa : [ New merchant deployment of VbV should only be implemented with inline windows ]
Is Viart likely to develop this further to improve the implementation of 3D security in line with VISA recommendations?
http://www.visaeurope.com/documents/vbv/verifiedbyvisa_merchantdeploymentbestpractices.pdf
When implementing VbV, merchants have traditionally had two options in the way they configure the authentication windows - that is, pop-up windows or
With the pop-up authentication windows, research has shown that cardholders often mistake a new window as an advertising message, and will often close it without checking. In addition, cardholders with slower connections to the Internet are even more likely to close pop-up windows, often doing so before the window has completed loading in the browser.
Closing a pop-up authentication window in this way impact the authentication process, cause unpredictable results and adversely affect the cardholder experience. One of the key lessons learned is that the window closure rates are substantially less with the inline authentication window.
In addition, as the rate of pop-up advertising has increased, pop-up suppression software (sometimes referred to as “pop-up killers”) has gained increased market awareness and usage. Such software does not only occur in standalone
applications, but some browsers and online service providers have begun to incorporate pop-up suppression as a standard feature of their service.
Visa strongly recommends that existing VbV merchants reconfigure the authentication page as inline windows, rather than pop-ups. New merchant deployment of VbV should only be implemented with inline windows.
There are two possible options for deploying inline authentication windows:
Important aspects to consider when deciding on frame inline or full inline:
Full inline has the benefit of a simpler implementation and less scope for misunderstandings and mistakes.
Frame inline displays the VbV authentication page in
the merchant’s main window with the merchant’s
header. Therefore, VbV is seen as a natural part of the
purchase process. It is recommended that the top
frame include the merchant’s standard branding in a
short and concise manner and keep the cardholder
within the same look and feel of the checkout process.
