Doug McIver, from the ECT News Network reports a recent national survey has found that an overwhelming 83 percent of consumers would purchase more online if ecommerce shopping cart retailers provided more interactive and interesting sites. But what does creating "more interactive and interesting sites" really mean for ecommerce retailers?
It is clear that providing more engaging ecommerce shopping cart experiences creates a huge opportunity for retailers to gain an edge on competitors. Winning the business of even a fraction of that 83 percent of consumers would increase online revenues by millions.
Online retailers are responding to that increasingly important message and are updating their sites in response. For example, Nike rolled out a completely Flash-based site that incorporates guided navigation, and Gap introduced their QuickLook feature, which provides product details directly from the category page.
Online mapping is a perfect example that illustrates the constantly changing world on the web. For years, Mapquest was the standard for online mapping. Then Google Maps introduced a rich experience for viewing maps, allowing users to interact in a very intuitive way.
A similar revolution is starting in e-commerce, but we have only seen the leading edge.
The survey also found an amazing 68 percent of consumers reported to browse online stores more now than in the past, even if they aren't intending to buy anything.
This presents an enormous opportunity for retailers to turn browsers into buyers, so finding new solutions that create more emotional responses in consumers is critical for successful online merchandising.
To ensure you keep up to date with the changing waters of ecommerce and shopping cart design, the report by Doug McIver at E-Commerce Times explains shopping cart owners need to know their customers, know their brand and plan for change. For more information, visit the E-Commerce Times - Online Retailing: The Monetization of Customer Experience
National Survey Reveals More Interactive Sites Win Customers
