Understanding Shopping Cart Abandonment
Shopping cart abandonment is a significant issue for all merchants. Before completing the checkout process, it is thought that as much as 75% of shoppers abandon their shopping carts - as reported by industry research reports.
There are a few ways merchants can identify drop out points. My personal favourite is using Google analytics. Anyone with a website can enable google analytics and amongst many features you can evaluate in great detail visitor navigation and analyse their behaviour. As a result merchants can pinpoint and improve certain areas of a website so as to avoid shopping cart abandonment.
Another way to identify obsticals in order completion is to utilise a shopping cart abandonment survey. This could be sent to abandoned or lost customers.
Another article you might find interesting is: Shopping Cart Abandonment