Attention Ask.com Advertisers - New Contextual Advertising
For those shopping carts owners who advertise with Ask.com…
Ask.com is launching a new sponsored listings contextual product.
So how is Ask’s new contextual product different from Google Adsense and Yahoo Publisher Network? There’s two differences:
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Publishers will be able to set ‘page yield’ thresholds and ‘relevancy’ thresholds. There will be levers to allow publishers to determine if they want higher paying ads or if they want more relevant ads.
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The new contextual ads will have “very customized” interfaces such as customized backgrounds and graphics.
The Ask contextual product will initially launch with Ask’s own network of sites including Match.com and TicketMaster. Individual publishers will have to wait a little while to gain access.
Current Ask sponsored listing advertisers will be opted into the content network automatically - so be aware of this if you’re a current Ask advertiser. In addition, advertisers will be able to preview the new tools and features they have before the launch date; the week of May 21st.