Shopping carts and integrated forums
I’m continually bumping into really interesting articles i’d like to share with you, and this one over at Stephen Spencer’s blog is one of them.
It’s a great post about why incorporating a forum into an eccomerce website can be great for customer interaction and also search engine rankings. Online integrated forums can generate lots of individual pages on a website - each post becoming a keyword-rich, fresh page that ends up in google, MSN, Yahoo etc. If a forum is set up correctly for SEO, an active forum can capture a lot of traffic mainly because of the various related key terms being used by users on such a regular basis. Forums can be the beginning of a long tail search engine optimisation strategy.